Employment

Digital Marketing Coordinator

Job Type:  Starts part-time through 2024. Full time beginning in 2025.

Purpose:  Primary responsibility is to provide administrative and technical support to achieve marketing objectives and goals, including website, social media, and online advertising.

Reports to: Director of Marketing and Communications

Minimum qualifications:

• Strong organization skills, including database, content and digital asset organization.
• Excellent time management.
• Strong written and verbal communication skills.
• Proficient in WORDPRESS.
• Familiarity with Microsoft Office Suite, Adobe, and other applications.
• Knowledge and experience in producing and writing creative content for social media platforms; Facebook, Instagram, X (Twitter), TikTok and Snapchat.
• Three to five years of marketing-related experience is preferred but not required.
• Ability to collaborate with and support Fair staff.
• Ability to lift up to 30 lbs.
• Valid Alaska driver’s license.

Confidentiality:  Medium degree required.

Areas of responsibility include but are not limited to:

• Assist with online digital advertising placement on Hulu, Spotify, Pandora and YouTube.
• Maintain a presence on Fair’s social media accounts: TikTok, Facebook, Instagram, X (Twitter), Snapchat, etc.
• Assist staff in updating website information year-round.
• Use digital asset management tools to successfully share a positive branding message consistent with Fair’s marketing plan.
• Work in Google Analytics to pull data and input ad words.
• Create and maintain online registration forms to facilitate participation.
• Assist in training Fair staff in the use of WordPress and Event Espresso as needed.
• Keep up with platform community guidelines to improve social media channel coordination, content creation, promotions, and outreach initiatives.
• Help implement and follow yearly social media plan with goals, objectives, and strategies congruent with overall marketing goals.
• Assist with preparation of IAFE, WFA, and other award entries, as requested.
• Send out emails to our mailing list with Fair updates and promotions.
• Maintain community online calendars with concerts and events.
• Maintain databases for distributing Fair updates to vendors, members, exhibitors, media and other contacts.
• Assist to collect, organize, revise, approve and distribute information pertinent to the Fair including copy, photos, archives, program, daily schedules, Mailchimp, and related projects.
• Provide support with the souvenir ordering process, as needed.
• Maintain office organization, files, and other clerical duties.
• Treat everyone with dignity and respect at all times. 
• Adhere to Alaska State Fair policies developed by the Board of Directors.
• Complete other duties as assigned by Director of Marketing and Communications.

Start Date: Position begins in May.

Please complete the online application below or Download Application (pdf) and fax to (907) 746-2699 or bring in to 2075 Glenn Hwy, Palmer, Alaska 99645.